1. www.asaecenter.org

2. Recommended Book List

3. Educational Programs at ASAE


ASAE's Essentials of the Profession Learning System

Essentials of the Profession provides association leaders and staff with a practical, effective, and convenient learning experience. It is a complete learning system, covering key aspects of association management that can be structured to fit your needs as a self-study program, facilitated online course, or network based application. The program consists of print-based study modules highlighting the most critical association management topic areas, and also includes computer based testing and application exercises to enhance and customize the learning experience for each participant. Essentials of the Profession includes seven printed workbooks and a CD-ROM that represent a compendium of literally hundreds of books, white papers, articles, Web sites, and other research related to the field of association management. Topics addressed include:

• Associations as an Industry

• Strategic Planning

• Governance

• Leadership and Volunteer Management

• Human Resource Management

• Government Relations

• Strategic Alliances

• Component Relations

• Foundations

• Communications

• Strategic Marketing

• Membership

• Using Technology Effectively

• Education, Meetings, Expositions

• Accreditation and Certification

• Finance

• Administration

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ASAE & The Center For Association Leadership's Online U program

"Online U" is an array of educational programs — based on member research and the body of knowledge for the Certified Association Executive (CAE) — tailored for every level of the association profession. These programs that are Web accessible. Some are offered in real time and others can be accessed as your time permits. Center U programs include:

• Membership Boot Camp Online Course -- Basic training for membership success! Learn how to recruit and retain members and the fundamentals of membership operations. Gain a real understanding of the basics of running a membership department and be prepared to overcome the challenges of growing your membership.
   

• Eight Super Trends Affecting Associations -- This virtual series of programs highlights ASAE & The Center for Association Leadership research findings. This is the second program of five within the series.
   

• Principles of Financial Management -- Those new to the association industry will learn the principles of finance and administration through this powerful six-week online course. Primarily targeted towards financial professionals with less than three years of experience and non-finance staff desiring to learn the essentials of finance and administration, this course allows you to learn at your own pace, according to your unique schedules.
   

• Present Like A Pro! -- This audio and Web sessions, designed industry partners, will improve your sales and marketing skills. From prospecting to communicating you’ll explore differentiators that appeal specifically to associations.
   

• Career Stages vs. Generational Issues -- This virtual series of programs highlights ASAE & The Center for Association Leadership research findings. This is the first program of five within the series.
   

• Measuring Community—One Member at a Time -- This virtual series of programs highlights ASAE & The Center for Association Leadership research findings. This is the third program of five within the series.
   

• The 7-Touch Prospecting System -- These audio and Web sessions, designed by industry partners, will improve your sales and marketing skills. From prospecting to communicating you’ll explore differentiators that appeal specifically to associations.
   

• Learning Communities -- Provide an opportunity for association professionals to come together to solve common problems. Members who participate in a Learning Community share knowledge through virtual meetings, online discussions, and document sharing.

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